We’re thrilled to announce the launch of our latest creation, Rozél Rosé Vodka. This new addition to the portfolio is a luxurious, premium flavoured vodka inspired by the delicate fruity flavours of a Provence rosé wine. The drink is designed to grab a slice of the rosé category, which is forecast to grow by almost 70% from 2020 to 2024 (The IWSR) attracting both rosé wine and flavoured spirit lovers.

The popularity of pink drinks has flourished in recent years and has helped to drive the demand for rosé wine and pink spirits including flavoured gin and vodka. Consumers are still looking for attractive drinks designed to be posted on their curated social feeds and with this in mind, we have taken inspiration from premium wine brands and worked with Allied Glass to create an Instagram-worthy bespoke, ribbed bottle, giving added shelf appeal.

 We’re confident that this unique offering will add some excitement to the growing market with innovation in flavour pushing vodka back into the limelight. With delicate flavours of raspberry, white peach and pink grapefruit, its light and refreshing and perfect for the summer months and beyond.

“We are thrilled to introduce Rozél to our customers,” said Amy McLeod, Marketing Manager at ICB Ltd. “We identified a gap in the market for a unique and sophisticated vodka at a reasonable price point and the team has worked tirelessly to create a product that is both elegant and delicious and we are confident that Rozél will become a firm favourite amongst vodka enthusiasts and wine lovers alike.”

 Rozél Rosé Vodka is paired perfectly with Fever-Tree’s Raspberry and Rose Lemonade or can be made into a Spritz cocktail with elderflower cordial and soda water. The new vodka can also be simply mixed with a preferred mixer such as lemonade or elderflower tonic.

If you’d like to hear more about our new launch, please do contact info@icbrands.co.uk or follow the journey on social media @rozel_vodka.