13th August 2020
We have completed a comprehensive brand refresh, with a vibrant and eye-catching new design, new flavours and a reduced sugar recipe.
First launched in 2005, Cactus Jack’s which is best known for its Apple flavoured Schnapps, has since gone onto achieve near iconic status among the British public. We are introducing three new flavours – with new branding – to the range, along with updating the recipe, which now contains 30% less sugar, with the same great taste.
The introduction of the new product flavours – Dark Fruits; Watermelon and Passion Fruit – are an exciting expansion for the brand and perfectly complement the modern brand update.
It was really important for us to ensure that Cactus Jack’s stays relevant in today’s market, and we feel that this re-branded introduction of the new flavours and the revised recipe which considerably reduces the sugar content of our drinks, does just that.
Cactus Jack’s is a brand which is regarded with great affection by many people across the UK, and maintaining that brand affinity whilst keeping abreast of changes in the market, and among consumer behaviour has always been at the heart of our thinking and we’re really excited about continuing to build that relationship between the brand and its customers through this new visual identity.