Say hello to your new favourite passion fruit liqueur…
There is a new passion fruit liqueur on the block, and it’s the cocktail ingredient to have this summer. Introducing our latest addition to our award-winning range, Apollo, made with real passion fruit juice and natural flavours.
Apollo is a great value alternative to the leading passion fruit liqueur brands and is available in a 70cl bottle at 17%. Not only does this enable the on-trade to produce the highly popular cocktail, the Passion Fruit Martini and at a more affordable price of just £9, it also makes cocktail mixing more affordable for consumers who want to make drinks at home. The at-home cocktail trend that has increased in recent years is expected to continue as the realisation of a cost of a night out has led to consumers combining visits to their favourite bars and restaurants with entertaining at home, choosing to expand and upgrade their home bars instead.
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Apollo has launched into Iceland stores across the UK which supports this at-home cocktail-making trend and makes a key ingredient affordable and accessible for consumers; meaning those taking their hand at mixology and seeking out new drinks and flavours can do so with ease.
Our Marketing Director, Clare Gibson shares our company-wide excitement on the launch of Apollo: “A Passion Fruit Martini remains the UK’s number 1 favourite cocktail, meaning that passion fruit liqueur is in high demand in both the off-trade and on-trade markets right now. We hope Apollo can rival the market whilst also providing a more affordable option that appeals to both the on-trade and consumers looking to shake up Passion Fruit Martinis at home this summer!”
As well as being available in Iceland stores, Apollo is currently available in the following on-trade wholesalers and RTMs: Primo Drinks, HT Drinks, Molson Coors, Inverarity Morton, and Champers. Contact us today to get your hands on Apollo.